Instagram is a social media platform primarily used to share images and videos. It took the social media world by storm when it was founded in 2010 by Kevin Systrom and Mike Krieger. Once you have these answers, you’ll be able to determine the type of content that attracts the kind of followers and customers you’re looking to gain. Discover Koster Communications: Your Trusted Social Media Marketing Agency , Paid Social Manager at Quigley Simpson, shares more about the importance of knowing which platform is best for your brand. For example, it’s impossible to say that your business should choose Facebook over any other type of social media platform. The two concepts, when used together, can help marketing professionals build comprehensive strategies that maximize their reach to current and potential clients.
Your Instagram account manager should have a good eye for detail and some photography skills, ensuring the photos and videos posted to your account are high quality. If your business considers senior citizens a key demographic, Facebook may be a great way to reach them. Roughly half of the 47 million seniors living in the U.S. use the social media platform, and seniors are the fastest growing user group on Facebook today. Facebook is an extremely popular social media network with a varied audience of more than 2.9 billion active monthly users as of 2022.
We enable businesses to reach customers that are more likely to be receptive to their messages, resulting in superior campaign performance and maximized return on investment. Our data helps you as a social media advertiser target your audience more precisely and effectively. We collect extensive offline behavior data, such as home ownership, car market interest, household income, and brand loyalty, to enable you to personalize your messages and reach the desired audience accurately.
A new player to the social media space, HearMeOut, recently introduced a platform that enables users to share and listen to 42-s audio posts (Perry 2018). Listen to what people are saying online before planning your social media content. The only platform you will ever need for your content marketing and social media management. Get more done in less time and improve your team’s productivity with our purpose-built social media management tool for digital agencies. If you’re using Facebook ads, its algorithm gathers plenty of insights on who your customers are as you create, test, and run your ads. In fact, Facebook gathers as many as 98 different data points on its users to create a highly personalized ad experience.
This is especially true considering when customers forward content along to non-customers. On the other hand, social media platforms offer a range of targeting options, meaning companies can pinpoint specific demographics, interests, and behaviors, and deliver personalized content to those audiences. A social media marketing plan makes it easier to coordinate multi-channel marketing campaigns, whether you’re sharing posts across multiple social media platforms or utilizing other channels. Social content strategy refers to “the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers” (Pulizzi and Barrett 2009, p. 8).
The brand’s growth – which includes a 73m rise in turnover for the year ending July 2019 – is largely down to a shrewd understanding of social media and the fitness influencers who dominate it. A user generated strategy has always been key for the brand on social, with hashtags like #atwarby and #warbyhometryon helping to promote both the Warby Parker in-store and online experience. Customers care about a brand’s stance on social matters, and 84% of global consumers consider sustainability important when choosing a brand. Therefore, incorporating CSR into social media strategies can enable brands to build better relationships with audiences and turn them into committed brand ambassadors. While video presents a great deal of opportunity for marketers, a standalone video isn’t enough to drive responses.